Pelatihan Pemasaran Digital Untuk Promosi Produk Pada Forum UMKM IKM Kabupaten Bogor

Abstract

With the rapid development of technology today, the need for digital marketing skills is increasing. To support the promotion of MSME and SME products in Bogor Regency, we are holding digital marketing training which aims to empower participants with basic skills in designing and managing effective promotional strategies. Provides a basic understanding of digital marketing and the importance of product promotion through online platforms. Teaches participants the graphic design principles needed to create attractive and informative promotional content. Equip participants with skills in using tools and features in digital platforms to design effective promotional materials. Participants are given an Introduction to Digital Marketing Using Digital Marketing Applications. Direct practice in designing promotional content using applications. Improve participants' skills in designing and managing digital product promotions. Minimize errors in data management and speed up the product data search process. Encouraging the growth of MSME and IKM businesses in Bogor Regency through effective digital marketing strategies